Meet the Team


  • Executive Director: Linda Southwick
  • Event, Membership & Marketing Coordinator: Megan Dean
  • Financial Administrative Assistant: Melody Butters


  • Chad Druckenmiller – Druckenmiller Painting, LLC (Chair)
  • Blaine Kellermeier – Kellermeier Plumbing, Inc.
  • Kim Neveau – Macatawa Bank (Recorder)
  • Skylet Cummings – ChoiceOne Bank
  • Sandra Stanton – ChiroHealth Rockford
  • Tim Matusak – Young Insurance Agency
  • Stephen Seger – Seger Tax & Accounting


  • Tom Rich – RE/MAX United (President)
  • Joel Koch – JTK Property Solutions (Vice President)
  • Kim Neveau – Macatawa Bank (Treasurer)
  • Michael McGovern – United Wealth Management (Secretary)



  • Skylet Cummings – ChoiceOne Bank (President)
  • Hank McNeil – Hank’s Heating & A/C (Vice President)
  • Amanda Gerhardt – Rockford Realty (Secretary/Treasurer)


  • Alexis Ader – Signs with Designs (Chair)
  • Jennifer Grypma – Lake Michigan Credit Union (Recorder)
  • Michael McGovern – United Wealth Management
  • Kevin Mays – Mays Leadership
  • Michael Merren – ComForCare
  • Scott Lowing – Modern Woodmen Fraternal Financial


  • Kim Neveau – Macatawa Bank (Chair)
  • Joel Koch – JTK Property Solutions
  • Tom Rich – RE/MAX United
  • Candy Lancioni – Aunt Candy’s Toy Company
  • Mark Roach – Rockford Footwear Depot / WWW
  • Michael McGovern – United Wealth Management


  • Kelly Alcock – Equest Center for Therapeutic Riding 
  • Ashlee Anvik – Extremis
  • Christopher Schwandt – Meijer, Inc.
  • Elizabeth Morse – Byrne, Inc.
  • Megan Dean – RCC


The event committees only meet during certain times of the year to plan their event. These Chamber events are highly successful and take a lot of time and dedication from the committee members. The planning includes every aspect of an event and each committee is headed by a chair who oversees the entire operation and hands out assignments. The longest standing event – the Santa Parade, has been in existence since 1943.

  • Annual Meeting
  • EXPO
  • Start of Summer Celebration
  • Scholarship Golf Outing
  • Harvest Fest
  • Santa Parade and Holiday Events




Downtown Rockford District Map – Discover all the shops and Restaurants in Downtown Rockford!

Rockford’s downtown shopping district is a wonderful step back in time. And while it does not run seven city blocks, it will take an entire afternoon to make it through all the wonderful shops in our quaint town. Be prepared to be greeted by a smile as merchants welcome you into their family-owned businesses, eager to help you to find just the right purchase. The streetscapes are meticulously designed and lamp posts, clocks, sidewalks and benches join together to make your visit special.

Rockford has everything to make your day complete. Whether you are looking for unique shops, dining opportunities or outdoor adventure – Rockford has the answer.

ShoppingThe downtown shopping district will be sure to delight you with its unique shops and boutiques. There are plenty of shops with exceptional offerings that range from boutiques and candy stores, to home furnishings and fishing tackle and even a toy store! The store owners are friendly, the atmosphere is relaxed and the variety is endless.

Parking – Click here for a downtown parking map

Follow the HEART of Rockford on Facebook for more updates and recent news!


Adventure – A river runs through it – and it is the mighty Rogue! You can kayak, canoe or tube down the rolling waters of the Rogue River. Is fishing more your style? Stop by the banks of the Rogue at any time during any season and you are guaranteed to find anglers and fly fishermen looking to land “the big one.” Go ahead, put on the waders and join them! If land is more to your liking, Rockford has hiking and biking trails – featuring the beautiful Fred Meijer White Pine Trail. Just visiting? The great thing is you can rent whatever you need to make your adventure complete.




Food – The downtown district boasts many restaurants that offer a wide variety of dining fare and atmospheres – you can find one to suit your style and mood for each visit. Each restaurant has its own specialty and its own unique menu. You can find anything from custard in a cup along the trail, challenging yourself to get on the Hot Dog Wall of Fame, or enjoy a dining experience while relaxing by the banks of the Rogue.

For a full list of restaurants, please click here

Festivals – Rockford is well-known for its festivals and events. From the fireworks and carnival rides at the Start of Summer Celebration to the beautiful fall days of Harvest Fest, Rockford is always highlighting fun for families. Rockford features the Rogue River Blues Series and Praise in the Park, which are FREE outdoor concert series during the summer. There is also the Rockford Farm Market every year from May through October. Art in the Park, a local artist event, features the talent of the area every year. There is always something fun happening in Rockford!

What are you looking for? Rockford is sure to have the answer. Find all events on our online calendar or download the events calendar here!

For fun free activities visit the KDL Krause Memorial Library and the Rockford Area Museum

Photo by Eldon Palmer

The City of Rockford offers a wide variety of stores, so whether you are looking for toys, yarn, home décor, designer clothing, fishing tackle, candles, grills, cooking utensils, or baby clothes – you can find it in Rockford. Each store is individually owned so hours vary according to the owner. Please call if you are interested in shopping at a select store to find out its hours of operation.

Be sure to take time to visit the focal point of everyone’s visit, the beautifully landscaped Rockford Dam, which is sandwiched on the East and the West by Garden Club and Peppler Parks. It is beautiful throughout the seasons and is one of the most photogenic landmarks in Rockford. So much, in fact, that on any given day you will see wedding parties, high school graduates, newly engaged couples and families captured for history in photo shoots.


Rockford Cash

Buy Local with the Gift Everyone Loves!

We all have that one person in our lives; a person who has everything or is impossible to find just the right gift.  For those hard-to-buy-for people on your shopping list – and everyone else – give Rockford Cash!

Rockford Cash is a gift certificate you purchase online and is redeemable at ONE of the many participating local businesses in the greater Rockford area (with more businesses adding each week). Since each certificate can only be used at one merchant, we offer different denominations to fit your particular gift-giving needs.

Click here to View Participating Merchants!

Your friends and family will appreciate your thoughtfulness, and love choosing their own local gifts.

Looking for the perfect gift for your employees? Fill out the Corporate Gifting Form here to make it easy to give the gift of shopping local!

Thank you for supporting local!




Looking for information on the Rockford Outdoor Refreshment Area, or other updates? Visit our NEWS tab!