Downtown

Rockford’s downtown shopping district is a wonderful step back in time. And while it does not run seven city blocks, it will take an entire afternoon to make it through all the wonderful shops in our quaint town. Be prepared to be greeted by a smile as merchants welcome you into their family-owned businesses, eager to help you to find just the right purchase. The streetscapes are meticulously designed and lamp posts, clocks, sidewalks and benches join together to make your visit special.

Rockford has everything to make your day complete. Whether you are looking for unique shops, dining opportunities or outdoor adventure – Rockford has the answer.

Shopping – The downtown shopping district will be sure to delight you with its unique shops and boutiques. There are plenty of shops with exceptional offerings that range from boutiques and candy stores, to home furnishings and fishing tackle and even a toy store! The store owners are friendly, the atmosphere is relaxed and the variety is endless.

Strolling- Not only does Rockford have great shops, it also has plenty of boardwalks, parks and trails. Rockford boasts nine parks, the beautifully landscaped Dam Overlook and plenty of trails to follow so that you may enjoy the beauty of nature.

Adventure –  A river runs through it – and it is the mighty Rogue! You can kayak, canoe or tube down the rolling waters of the Rogue River. Is fishing more your style? Stop by the banks of the Rogue at any time during any season and you are guaranteed to find anglers and fly fishermen looking to land “the big one.” Go ahead, put on the waders and join them! If land is more to your liking, Rockford has hiking and biking trails – featuring the beautiful Fred Meijer White Pine Trail. Just visiting? The great thing is you can rent whatever you need to make your adventure complete.

Food – The downtown district boasts 14 restaurants that offer a wide variety of dining fare and atmospheres – you can find one to suit your style and mood for each visit. Each restaurant has its own specialty and its own unique menu. You can find anything from custard in a cup along the trail, sitting down at the Hotdog Hall of Fame, or enjoy a 5-Star dining experience while relaxing by the banks of the Rogue.

Festivals – Rockford is well-known for its festivals and events. From the frigid adventures of the Ice Festival, to the fireworks of the Start of Summer, to the chilly fall days of Harvest Fest, Rockford is always highlighting fun for families. Are you into music? Rockford features the Rogue River Blues Series, which is a FREE outdoor concert series during the summer. Are you a fan of art? Art in the Park and ArtCapsule feature the talent of the area every year. There is always something fun happening in Rockford!

What are you looking for? Rockford is sure to have the answer.

The City of Rockford offers a wide variety of stores, so whether you are looking for toys, yarn, home décor, designer clothing, fishing tackle, candles, grills, cooking utensils, or baby clothes – you can find it in Rockford. Each store is individually owned so hours vary according to the owner, so please call if you are interested in shopping at a select store to find out its hours of operation.

Be sure to take time to visit the focal point of everyone’s visit, the beautifully landscaped Rockford Dam, which is sandwiched on the East and the West by Garden Club and Peppler Parks. It is beautiful throughout the seasons and is one of the most photogenic landmarks in Rockford. So much, in fact, that on any given day you will see wedding parties, high school graduates, newly engaged couples and families captured for history in photo shoots.